SaaS
SaaS Metrics That Actually Matter for Growth
Alex Rivera
November 12, 2025
9 min read
In SaaS, revenue is recurring, but so are the challenges. Tracking the right metrics is the difference between scaling and stalling.
The "Holy Trinity" of SaaS
- Churn Rate: How many customers are you losing each month?
- LTV (Lifetime Value): How much is a customer worth over their entire relationship with you?
- CAC (Customer Acquisition Cost): How much does it cost to get a new customer?
A healthy SaaS business should have an LTV that is at least 3 times its CAC.