Who this is for
Content programs report impressions, sessions, and rankings, then quietly avoid the only question the budget owner has: did the content sell anything? Connecting content to revenue is genuinely hard, but a defensible model beats a dashboard of proxy metrics.
Model the program's launch, including strategy, briefs, and the first content batch, as the initial investment. Monthly costs cover writers, editors, design, and distribution. For revenue, count conversions from content-touched journeys at a conservative attribution share, and accept that the number is an estimate you will refine.